Mastering Export Persona & Asset Optimization in Affinity Designer
When your design project is complete, the final step is just as important as the creative process: exporting your assets correctly. In Affinity Designer, the Export Persona is where this magic happens. It allows you to optimize images, icons, and graphics for different platforms saving time and ensuring your files look perfect everywhere.
In this quick guide, we’ll walk you through how to use the Export Persona effectively and share a few asset optimization tips that will make your workflow smoother.
What is the Export Persona?
Affinity Designer includes three workspaces (Personas): Designer Persona, Pixel Persona, and Export Persona. While Designer and Pixel Personas help you create, the Export Persona is all about delivery.
Here, you can:
Define slices for each asset.
Export in multiple formats (PNG, JPG, SVG, PDF, etc.).
Optimize file size without sacrificing quality.
👉 Official guide: Affinity Designer Export Persona
Step 1: Create Slices
Slices are essentially “cut-outs” of the parts you want to export.
Open Export Persona (top-left toolbar).
Use the Slice Tool to select individual elements (like logos, icons, or buttons).
Rename each slice for clarity (e.g., logo-desktop, logo-mobile).
This keeps your assets organized — especially handy when working on responsive mockups.
Step 2: Choose the Right Format
Not all formats are created equal. Here’s when to use each:
PNG: Great for transparency (logos, UI elements).
JPG: Best for large photos (compressed, smaller file size).
SVG: Perfect for scalable icons and vector graphics.
WebP: Modern, lightweight format ideal for websites.
👉 Pro Tip: Export multiple formats at once by enabling several presets per slice.
Step 3: Optimize for Speed
A stunning design is useless if it takes forever to load. Optimization is key:
Keep logos & icons under 100KB.
Use WebP or compressed JPGs for large hero images.
Export at 2x resolution for retina screens — but compress smartly.
At Creativa Forge, we make sure every client website balances visual quality and fast performance.
If you’re working on a full design system, the Export Persona can save hours. Simply:
Select all slices.
Hit Export Slices.
Affinity generates a full asset library instantly.
Step 4: Batch Export for Efficiency
If you’re working on a full design system, the Export Persona can save hours. Simply:
Select all slices.
Hit Export Slices.
Affinity generates a full asset library instantly.
This is particularly useful for handing off to developers or uploading to a CMS.
Conclusion: Export Smart, Design Smarter
The Export Persona is more than a final step — it’s part of a professional design workflow. By slicing assets properly, choosing the right formats, and optimizing for performance, you ensure your designs aren’t just beautiful in Affinity — they’re practical and efficient in the real world.
Ready to put your designs to work? At Creativa Forge, we specialize in web design and digital branding that’s both stunning and optimized.
👉 Start your project today: Contact Us
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